I spent all of August exploring France in an RV and I loved it!

8-year-old me used to beg my mom to buy me an RV so I could live on my own but still come home for dinner.

So not only did I finally live out my RV dream, I also got to practice my French (been learning for a year and half) AND I discovered moules frites 🤤.

Mussels and fries with a crisp glass of white wine on the side was everything I needed this summer.

But there were signs for moules frites everywhere and I knew there had to be a difference.

That’s when I noticed some restaurants also included frites maison on their signs or on the menu.

Aka they were marketing their homemade fries.

If the restaurant took the time and care to make homemade fries (vs. serving frozen fries)...

Then the mussels were probably also going to be cooked with care.

So frites maison became my filter to choose where to eat.

And this made me think of you.

Because whenever I deep dive into my clients' backstory or product, I always find details I think are amazing but aren't mentioned anywhere.

So you might be missing the frites maison on your website, IG bio, or in an email.

In a world where people are overwhelmed with options, specifically highlighting the small details that make you different can be a game changer.

A simple phrase like frites maison could be the signal someone needs to know that you’re not only the right choice, but also the quality choice.

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À bientôt,
Lette

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P.S. Talking about what's special about your product or service can be hard sometimes, especially after you've had your head down hustling for so long.

So if you’re struggling to describe what makes you different and would like some help, reply and let me know.
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P.P.S. If you've ever done an RV trip or love moules frites as much as I do now, I'd love to hear about it!