This week I'm working on a campaign for my client's new group coaching program. Originally, they wanted to start the program in August but decided to push it to September because many people in Spain and Italy go on vacation in August. I think this was a smart decision. They were thinking about their leads as real people with real lives. This is the #1 thing to remember when writing emails. You're not just writing to 50,000 subscribers. You're writing to 50,000 individuals who are living full...
about 2 months ago • 1 min read
Hey there! It's been a few months since I've shared an update, but I'm happy to report that my French is still going strong. Not sure if you remember, but last year in French With Subtitles I talked about knowing the right moment to switch up your language tutor or teacher. I practice what I preach because my friend can't keep up with my voice messages saying, "I just had my first class with a new tutor!" I know some people don't like change, but I think being able to choose who you learn a...
2 months ago • 1 min read
To start 2025 with some momentum I decided to sign up for a workshop called "Just F*cking Send It." The core message was to stop overthinking.Easier said than done right? Especially when you're writing emails for your own business. But I just reviewed the final numbers for one of my email clients and we were able to bring in 6-figures from the email promotions we did. I promise you we didn't overthink it. People say write daily emails.We didn't.People say send content only emails.We didn't....
over 1 year ago • 1 min read