When I first started managing monthly promos for my creator clients, there were a lot of moving pieces. So I created a system to make it easier for myself: a monthly promo template. A document I could open every month and see exactly what I needed to do. When it came to writing the emails, they needed to be authentic and connect with their audiences. That didn’t just mean writing in my clients’ specific brand voice… That also meant using personal stories and details. One of the easiest ways...
7 days ago • 1 min read
I love stand-up comedy. Growing up, I used to watch Def Comedy Jam and Comedy Central on TV. Now with YouTube and Netflix, there are so many more options. So the other day I was watching a podcast where comedian Hannah Berner said something I knew I'd email you about. (Yup, I'm a Giggler...IYKYK) When talking about her first Netflix special, We Ride At Dawn, she explained how she initially didn't have a joke that paired with the title. So she reworked one of her jokes at the end to include...
2 months ago • 1 min read
This week I'm working on a campaign for my client's new group coaching program. Originally, they wanted to start the program in August but decided to push it to September because many people in Spain and Italy go on vacation in August. I think this was a smart decision. They were thinking about their leads as real people with real lives. This is the #1 thing to remember when writing emails. You're not just writing to 50,000 subscribers. You're writing to 50,000 individuals who are living full...
2 months ago • 1 min read
One of the reasons I started learning French was because I wanted to watch French films and shows in original version AND understand the jokes. This is a BIG goal because jokes and humor tend to be tied to culture. So learning to speak a language fluently doesn't actually mean you'll understand jokes if you don't understand the culture. Because cultural references go beyond just words and pronunciation and speaking fluidly. That's why I clicked on this YouTube video today: Let me know if you...
3 months ago • 1 min read
Hey there! It's been a few months since I've shared an update, but I'm happy to report that my French is still going strong. Not sure if you remember, but last year in French With Subtitles I talked about knowing the right moment to switch up your language tutor or teacher. I practice what I preach because my friend can't keep up with my voice messages saying, "I just had my first class with a new tutor!" I know some people don't like change, but I think being able to choose who you learn a...
3 months ago • 1 min read
You probably won't be surprised to hear that I make A LOT of mistakes during my 60-minute conversation lessons. But because I am 100% focused on trying to express myself in French, I don't take notes. Whenever I make a mistake, my tutor repeats the phrase or sentence the correct way. Then I repeat after her. So it’d be impossible for me to remember all the mistakes and corrections I receive. Luckily, I don’t have to! After each lesson, my tutor sends me a personalized feedback doc (the one I...
about 1 year ago • 1 min read
To start 2025 with some momentum I decided to sign up for a workshop called "Just F*cking Send It." The core message was to stop overthinking.Easier said than done right? Especially when you're writing emails for your own business. But I just reviewed the final numbers for one of my email clients and we were able to bring in 6-figures from the email promotions we did. I promise you we didn't overthink it. People say write daily emails.We didn't.People say send content only emails.We didn't....
over 1 year ago • 1 min read
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